Brandverse
Project Overview: Creative Direction for Brandverse, a Web3 Startup
Client: Brandverse
My Role: Creative Direction, Brand Design, Visual Storytelling, Motion Design
Key Skills & Tools: Adobe Premiere Pro, Adobe After Effects, Adobe Photoshop, Adobe Illustrator, Adobe InDesign
Working as a Creative Director of Brandverse, a Berlin-based Web3 startup, I have been in charge of building the brand identity, conceptualizing and managing the social media content output, coordinated and designed assets for the website redesign, in collaboration with Svitlo, a design studio based in Ukraine. The design of the website got an Awwwards Honorable Mention, as well as three CSS Design Public Awards.
Additionally, I developed the design of Brandverse Ambassador Token, a collection of free tokens released for the early supporters of Brandverse.
Furthermore, my work at Brandverse included working on pitch decks and numerous internal communication materials. My responsibilities included working on the visual aspect of the presentation, as well as its structure and storytelling.
The Brandverse Ambassador Token is a limited edition token designed to support the most active supporters of Brandverse and was airdropped to 111 people based on the activity metrics and participation in contests and giveaways. The token features three rarity classes and 111 unique procedurally generated designs.
