MSGM
MSGM by Massimo Giorgetti has consistently been a fusion of pop culture and individuality since its birth in 2008. Giorgetti draws from various personal inspirations such as contemporary art, music and fashion designers.
Giorgetti's team commissioned me to create a series of Instagram videos showcasing the FW16 womenswear collection. I used visual distortion, color blocking and geometric patterns to reflect the neon colors of the collection, and the raw dynamic feel of the runway show.
MSGM has commissioned me to create Instagram videos for three seasons in a row, including the SS17 Menswear show, which included creatively interpreting the runway footage according to the design guidelines in close collaboration with Massimo Giorgetti's team.
