Portraits of Weekend Max Mara
I have been tasked with creating a video celebrating the Max Mara Weekend brand, through its campaigns, products and history of becoming a leading womenswear brand. I have utilized the extensive campaign archive, and various static and motion design assets in order to produce a comprehensive overview of the history of the brand.
Working with thousands of static images from Max Mara archive, applying complex animations and transition sequences to convey the story of the brand was the biggest challenge while working on this project.
Creating Portraits of Weekend Max Mara required photo retouching, graphic and motion design as well as 3D modeling and rendering skills.
