Urban VIsion
Working as a Motion Designer in Dentsu Creative, I had the honor to participate in many outstanding projects - like the one for Urban Vision, using massive LED billboards to combat the misinformation during the pandemic.
Urban Vision, a leader in Out of Home advertising space used a massive 3D billboard in the heart of Milan, for a radical anti-disinformation campaign, targeting the most common misconceptions about the vaccine in an engaging and unexpected way.
The campain proved to be a massive success, gaining more than 4 million impressions in the first 24 hours and getting the headlines of all major Italian news outlets.
My task was preparing the Fake news titles motion graphics sequence, compositing and post-production. Furthermore, I prepared opening and closing sequences as well, in accordance with the guidelines from Dentsu and Urban Vision.
Break the Fake: The Big Now/mcgarrybowen: Executive Creative Director: Stefano Battistelli/Francesco Epifani | Creative Strategy Director: Silvia Cannata | Creative Director: Domenico de Musso / Roberto Giardinelli | Client | Team Director: Caterina Guastini | Graphic Designer: Stefano Trolese | Motion Graphics Designer: Matteo Milone / Jonathan Fecola
Isobar: Chief Experience Officer: Diego Vurro | 3d Artist: Alessio Amato | Motion Designer: Ivan Litvinenko
Production: The Big Angle | Film and Production Director: Flavio Nani | Filmmaker: Nicola Schito | Producer: Elisa Capetti | Post-production: PasteuP
Dentsu Creative: Chief Creative Officer: Stefano Morelli | Head of Operations: Chiara Lamera