uDroppy
Working as Head of Creative at uDroppy, a Milan-based SaaS start-up, I was tasked with building the brand identity and all the visual material from the ground up, including website redesign, overseeing the user interface overhaul of the online e-commerce platform and managing the look and feel of the digital and physical promotional material.
While working at uDroppy, I have developed a prototype for an online educational platform, My Grand Venture, which included branding, UI/UX prototypes and rewards system, all meant to be launched as a separate brand.
As a Head of Creative, I worked closely with front- and backend developers on the redesign of the proprietary e-commerce platform, giving it a modern look and ensuring the improved usability and seamless transition between versions.
The work included the redesign of the company website, in line with the newly created brand identity and production of a series of tutorial videos, interviews and testimonials.
