Project Overview: Video Production for Camper FW14 Campaign Preview
Client: Camper
My Role: Video Editing, Post-production, Motion Design
Tools: Adobe Premiere Pro, Adobe After Effects
Deliverables: Campaign preview video, social media cutdowns
I was approached by Camper to create an official campaign preview video, announcing the brand’s new artistic direction. The animations and special effects were developed under the supervision of the brand’s creative director, Romain Kremer.
Bright red elements, inspired by the brand colors work in stark contrast with monochrome geometric backdrops, as the visual focus is concentrated on the shoes from the upcoming collection.
I worked with raw green screen footage shot at a location in London, as well as geometric elements edited and animated in post production.
The project was the beginning of my long-term collaboration with Camper and Romain Kremer, resulting in four seasons of video and motion design material created for the brand.