Clé de Peau

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Project Overview: Clé de Peau Beauté’s L’Eau Lumineuse Revitalizing Serum (Spec Ad)

Client: Clé de Peau Beauté - Speculative Ad

My Role: Creative Direction, AI Video Production, Motion Design

Key Skills & Tools: Adobe Premiere Pro, Adobe After Effects, Midjourney, RunwayML

Deliverables: Product video, static image assets

Clé de Peau Beauté’s L’Eau Lumineuse Spec Ad is inspired by real industry work and created for portfolio purposes. Drawing from experience producing video assets in the beauty sector, I developed this concept to explore AI tools in commercial production.

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All assets were generated from the ground up using GenAI platforms — Midjourney for visuals, RunwayML for video sequences, and Udio for sound design. The result is a high-end product ad combining motion, AI-driven content, and clean, modern aesthetics.

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© 2025, Ivan Litvinenko